Employment at Riedell Skates

Position: Social Media and Marketing Coordinator, Ice

Location: Riedell Skates - Red Wing, MN or Remote

Position Summary:

As the Social Media and Marketing Coordinator, you will primarily be responsible for planning, creating, curating, and managing engaging content across Riedell’s ice social media pages and digital platforms including Facebook, Instagram, YouTube, and TikTok.

Your role is crucial in driving brand awareness, encouraging audience engagement, promoting Riedell products, and supporting Team Riedell athletes on our social calendars. You will collaborate in a weekly meeting with the ice marketing team to ensure the social media content calendar aligns with current initiatives, industry events, and Riedell priorities.

This role requires someone who is proactive and a self-starter. They must work well in a self-directed environment and have strong time management skills.

This is a full-time position located in Red Wing, MN. Remote work is possible but the role will require regular visits to Riedell headquarters. The Social Media and Marketing Coordinator will report to the Director of Sales and Marketing

Position Responsibilities:

• Social Media
  • Plan social media posts on all Riedell Ice platforms.
  • Create compelling, original, and relevant social media content that resonates with the target audience.
  • Manage social media platforms by executing posts, responding to comments, and fostering community engagement.
  • Uphold brand style guidelines and maintain a consistent tone of voice across all social platforms.
• Marketing
  • Implement customer journey automations and touchpoints to support digital ad retargeting.
  • Assist with sponsored athlete management, collaborator relationships, product promotions, etc.
  • Occasional travel to events as a brand representative and product knowledge expert.
  • Other duties as requested.

Preferred Qualifications:

• Experience or education in digital content creation, social media management, marketing, or a similar field.
• Proficiency in utilizing various social media platforms.
• Familiarity with creative tools and software (e.g., Adobe Creative Suite, Canva, etc.).
• Figure skating experience and involvement in the figure skating industry is strongly preferred.
• A portfolio showcasing previous work is highly advantageous. Show us your creativity!

Compensation:

• Annual salary commensurate with experience
• Comprehensive benefits package
• 50% discount on Riedell product for your own use
• Expense reimbursement for necessary and approved travel/field visits

To apply, please send your resume and cover letter to hiring@riedellskates.com

We are an equal opportunity employer and value diversity. All employment is decided based on qualifications, merit, and business need.